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Interviews
Recently Mary Rachford - Physical Therapist and WorkSpace WorkOuts co owner - was interviewed by the PT Talker team.
Click on the link below to read/hear the interview:
Desktop Exercise Calendar Doubles as Marketing Tool for Physical Therapy Clinics
Sitting too much can be hazardous to your health. In fact, a study featured in the March 26, 2012 issue of Archives of Internal Medicine found people who sat for over 11 hours or more per day were 40 percent more likely to die from any cause. To help individuals with jobs that require sitting behind a desk for much of the day, physical therapist and owner of Naperville Physical Therapy, Mary Rachford, created a desktop calendar. She recently discussed her Workspace Workouts Calendar with PT Talker.
The desktop calendar features three daily exercises for every work day and each exercise is designed for an office setting and requires no special equipment. Health tips are also included for the weekend. Not only have patients found the calendar useful, but the physical therapy have found them to be good marketing tools since the calendars can be customized so the name of the clinic is on the cover of the calendar and each page of the calendar. Rachford states that the calendar has served as one of the best marketing tools they’ve ever used. Learn more about how the calendar has also served as a way to gain referrals by listening to the full podcast now.
About UsThe WorkSpace WorkOuts business is jointly owned by Tina Lehman and Mary Rachford.
Together Mary and Tina bring the technical expertise required to create a superior product and the business knowledge to successfully lead a company.
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Testimonials
“The exercise calendars worked out great for us. The physician offices we took them to were all very impressed with the idea of having the daily exercises right at their desk. Since dropping them off for the holidays last December, we have seen the calendar sitting at the front desk at many of the offices.” Rick Rausch PT, MBA - President, Sovereign Rehabilitation ________________________________________________________ "The daily exercise calendars created by WorkSpaceWorkOuts.com are terrific. The exercises chosen are well thought out, applicable to all clientele with easy to follow directions, and repeated periodically throughout the year to help instill consistency for the sedentary individual." Joe King PT, ATC - Physical Therapy Advantage, PC _________________________________________________________ “Our physical therapy practice has used pocket calendars as a marketing tool for longer than I can remember. But, we have noticed that more and more of our referral sources have become innudated with this type of marketing reminder, in addition to pens, mugs and keychains. For this reason we were delighted to find WorkSpace WorkOuts calendar on the web this year. We feel that it reflects not only our business name, but our committment to healthful living. I was impressed that it specifically targeted the individuals whom are our referral sources who find themselves sometimes more sendentary than they would like to be. Nurses, PAs, physicians and their office staffs have all remarked on how our gift was clever and appropriate. Thank you for providing a fresh and new product to market our physical therapy.“ Elizabeth Perez, MSN Uptown Physical Therapy, Port Townsend, WA _________________________________________________________ “WorkSpace WorkOuts is a hit with my sales contacts. Mary and Gary are great to work with and very personable. Keep up the great work! Top qualities: Personable , Good Value , Creative” Richard E. Ueberfluss, PT, FACHE President Assisting Hands® Home Care
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Tina is educated in finance and marketing and has led many facets of business throughout her 20 year career. She graduated with honors from the University of Illinois – Urbana Champaign with a Bachelor’s of Science in Finance and from University of Chicago with a Masters in Business Administration in Finance and Marketing. She began her career in AT&T-Bell Laboratories’ Finance organization and has led many product management and supply chain teams during her career.
